A summary of 'Globalisation of Culture Through the Media' (Kraidy, 2002)

In his article, ‘Globalization of Culture Through the Media’, Kraidy (2002) discusses the common viewpoints about the influence of mass media on cultural transformation. According to him, throughout its history, the focus of the debate has gradually shifted from the impact of bias influence of international media flow among countries to the role of commercialization on cultural imperialism. Although no consensus has been reached among researchers as to the degree and implications of media influence, Kraidy concludes that widely regarded theories of international communication certainly does not disregard the effect of media on changing cultures.

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Reference:

 Kraidy, M. M. (2002). Globalization of Culture Through the Media. Retrieved from http://repository.upenn.edu/asc/